Featured image for The Dieline Awards 2017: Friends of Friends Wine

The Dieline Awards 2017: Friends of Friends Wine

by Natalie Mouradian on 05/02/2017 | 2 Minute Read

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TASK: The super premium wine market is dominated with classic ‘old world’ white labels, with little choice for the adventurous consumer looking for a statement buy.

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SOLUTION: This insight revealed an opportunity to turn the language on it’s head by hijacking a classic wine label with a host of quirky personalities that surprise & delight. Illustrated by artist Gary Taxali, each vintage will be unique, creating a series to collect & share with our friends & our friends of friends.

The back label design showcases the logo for the company, a venn diagram that displays the relationships between friends.

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Designed By: Co PartnershipClient: The Friends of Friends Wine Co.Art Directors: Zoe Green & Max HarknessDesigner: Zoe GreenIllustrator: Gary TaxaliCopywriter: Zoe GreenCreative Team: Max HarknessManufacturer: LCWLocation: Australia