A new design and packaging strategy for IKEA Food.
The idea is built with a playful attitude in mind. The revised design in combination with the storytelling will build curiosity around the new products.
By using Swedish names and Scandinavian traditions there will be various stories in the different food ranges which also reflects in the design. Påtår is a typical Swedish expression and means to have a second cup of coffee. Designed with simplicity and warmth.
