Metrin's Beautiful Minimalistic Skincare Packaging

by Natalie Mouradian on 04/26/2017 | 3 Minute Read

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Alphabet designed this beautiful minimalistic packaging for skincare brand Metrin.

"Originating in 1932, METRIN® is a trusted range of skincare products that have been formulated to cleanse, nourish and protect the skin for over 80 years. METRIN® uses the finest herbal and botanical extracts and stimulates a natural response from deep within your skin to produce the healthy, translucent complexion. We were asked to implement a brand refresh that modernised the brand, making it fit seamlessly into lives of today’s generation without losing it’s much-trusted heritage." 

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"We kept the original METRIN® colour scheme of white, black and gold but applied it in a more subtle way, using key line strokes and a modern sans-serif headline font. We added a secondary texture palette that focused on raw materials; Marble, Plywood, and Dark Concrete, linking the natural ingredients with earthy, raw tones. 

The METRIN® range of products works as a step-by-step process, using separate bottled products for the different stages of the regime. We updated the existing packaging by creating a custom set of stenciled numerals which balanced the traditional aspects of the logo with a much more modern look and feel which the new brand was aiming to achieve."  

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"The formula for the products differs slightly for male and female, so we wanted to show this in a subtle yet clear way. We used gold, marble and white textures for the female packaging and photography, and darker tones for the male. This helped create consistency across both sets of products, whilst making the divide clear enough to see when purchasing online." 

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Designed By: Alphabet

Location: Manchester, UK

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