DIELINE AWARD WINNERS REVEALED

Zmoo is a Fun Take On Bottled Smoothies

by Natalie Mouradian on 04/24/2017 | 2 Minute Read

Editorial photograph

We love this fun concept for bottled smoothies! Students María Vidal, Isaías Rodriguez and Karla Sánchez designed the branding and packaging for Zmoo, a line of  fruit and organic milk based smoothies. 

Editorial photographEditorial photograph

"Zmoo is the result of the fusion of 3 words and major components of the brand. Z (Zumo = Juice in Spain) + Moo (Milk) = Zmoo (short for Smoothie).

This design seeks to make the consumer connect with their favorite childhood drinks (like the Boreal chocolate milk), and re-introduces this type of delight for their current lifestyle needs, which is a healthy organic smoothie. The bottle design, inspired by the typical milk products with its curvy edges and squared silhouette, has a comfortable rectangle slim form that can fit in any backpack or purse. Since honesty was the key characteristic to this product, the graphic design played with the transparency in order to showcase the content and the cow spots that dress its colorfulness, hoping to make it a fun and healthy drink for anyone craving a delicious snack."

Editorial photographEditorial photographEditorial photographEditorial photograph

Designed By: María Vidal, Isaías Rodriguez and Karla Sánchez

Location: Barcelona, Spain

You may also like