Naka Focus is the Asian-Inspired Energy Drink That Will Pep Up Your Day

by Natalie Mouradian on 04/24/2017 | 2 Minute Read

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Amore Brand Identity Studios designed the contemporary fresh packaging for Naka Focus, an Asian-inspired energy drink.

“Inspired by Asian tea culture, Naka Focus set out to create an energy drink that is both healthier and more natural than traditional energy drinks. Naka is a drink that boosts your thinking power without being bad for you.”

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"Taking inspiration from Asia and Zen monks, Amore focused on the creation of the enso circle. Drawing an enso is a disciplined creative practice of Japanese ink painting. It was also important to show the Swedish origin of the drink by adding a Scandinavian design expression."

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Design: Amore Brand Identity StudiosClient: Naka FocusLocation: Stockholm, Sweden

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