Featured image for Farmacy Beauty's Unique and High-End Honey Potion

Farmacy Beauty's Unique and High-End Honey Potion

by Natalie Mouradian on 04/20/2017 | 2 Minute Read

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VP+C designed the unique packaging for Farmacy Beauty’s new product, Honey Potion. The box that the product comes in is shaped in an uncommon format, providing for a delightful unboxing experience.

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"Farmacy is a farm-to-skincare line that places emphasis on both natural farm-grown ingredients coupled with scientific innovation. Hand-drawn illustrations and clean, modern typography are used to represent the seemingly polarizing brand pillars of farm and science.

Throughout the Farmacy skincare line, 6-sided boxes are constructed in a unique format that unfolds to reveal the brand story on the inside. For the Honey Potion product specifically, the custom-molded hexagonal jar (inspired by honeycomb) has a signature wood cap and comes with a steel spatula for product application. A surprise feature of the component is a hidden magnet inside the cap that helps with user-friendliness and prevents the common issue of lost spatulas!"

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Agency: VP+CDesign & Art Direction: Margaret ParkCreative Director: Mark Veeder Illustration: Kei MeguroLocation: New York, NY

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