Hired Guns Creative created this beautiful packaging redesign for Driftwood Brewery’s Belle Royale Kriek. The illustration is the driving force of this brew, as it is executed in such a skillful manner, taking inspiration from the Art Nouveau movement.
“For our redesign of Driftwood’s Belle Royale Kriek, a Belgian-style sour fermented with Morello cherries, we decided to refigure the falconer into a narrative scene reminiscent of classical mythology. The poised stillness of Belle’s pose stands in dynamic contrast to her windswept silk and mid-flight falcon.”
“Accompanying the illustration is a short poem, written in rhyming couplets of iambic hexameter, influenced by English translations of Ovid and Virgil.
