Springetts Brand Design created the redesigned packaging for FAB Lollies. The packaging overall is appealing to the eyes while maintaining a sense of being down-to-earth. Bold colors and fun illustrations help draw the consumer to this nice refreshing treat.
“FAB had lost its cool and was coming up on a milestone birthday. The packaging had evolved to look like every other lolly brand in the freezer. Everyone recognises a FAB and the packaging should be no different. We discovered that outside of FAB, everyone was using the trio of colours far more iconically than the brand themselves.”
“Our task was simple…to make the brand as iconic as the lolly.”
