Featured image for Tonelada Coffee Provides Some of the Freshest Coffee Around

Tonelada Coffee Provides Some of the Freshest Coffee Around

by Theresa Christine Johnson on 04/11/2017 | 2 Minute Read

Editorial photograph

If you take your morning cup of joe seriously, then be on the lookout for Tonelada Coffee. The brand takes great care with growing and handpicking their coffee beans to that they are the highest quality you can buy. YuJo! developed an impactful packaging design that emphasizes the coffee’s freshness and has a unique look to stand out amongst other traditional bags of coffee.

Editorial photographEditorial photographEditorial photograph

“Grown at 1,192 meters above sea level, handpicked for maximum ripeness, wet processed and roasted by Filiberto Ruiz and his family, Tonelada® is some of the best coffee produced each year in Coatepec, Veracruz, Mexico.”

“Batches of 1,000 kilos each are independently produced and sold to ensure the bean´s quality remains unparalleled. Aiming for a product that appeals to both, coffee enthusiast and experienced baristas, Tonelada® is far from its mass produced industrial competitors pointing its roast date and hour in the back.”

Editorial photograph

“A food grade-standup-kraft paper bag is manually screen printed overlapping the beans qualities in black handwritten type against bold ivory characters that spell the brands name across the package. Finally, a red stamp indicates the badge that each bag belongs to, giving you a sense of when in Tonelada´s history you become part of this journey to discover everything a coffee brand can become when producers, designers and consumers unite.”

Editorial photograph

Designed by: YuJo!

Client: Tonelada® coffee

Printer: Imprex

Country: Mexico