DIELINE AWARD WINNERS REVEALED

This Adorable Koala Sleeping Mask Will Help You Catch Up on Your Beauty Sleep

by Natalie Mouradian on 03/27/2017 | 2 Minute Read

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Following up on their successful mask redesign from last year, Ööloom Sleeping Masks have come out with a special Koala edition of their adorable product. The packaging still has the same adorable illustrations, but this particular mask also comes with a surprise: the packaging is actually glow-in-the-dark!

"Sleep is not about laying still for 8 hours, it’s about the adventures inside the dream world. Our Koala (the sleepiest of the sleepyheads) packaging showcases this belief by overlapping two illustrations. One depicts the calm day-to-day happenings, while the other paints a picture of a bizarre fantasy land thought up by a vivid dreamer. The latter only comes to life as a glow-in the- dark effect under the cover of night."

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Art Director: Johan Kallas, Mihkel VirkusArt Director + Illustrator: Karmen HeinmaaLocation: Tallinn, Estonia

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