The Groovy Lettering of Whistler Brewing Co

by Natalie Mouradian on 03/22/2017 | 3 Minute Read

Editorial photograph

Canadian agency Palms designed this whimsical packaging for Whistler Brewing's craft beer. The design take inspiration from groovy lettering from rock band posters while maintaining a fun and contemporary feeling.

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"Established in 1989, Whistler Brewing is a trailblazing pioneer in British Columbia’s craft brewing movement. Palms repositioned their brand and reinvigorated the packaging." 

"Inspired by bold psychedelic typography, the rebrand focuses on qualities that have allowed Whistler Brewing to stand the test of time. The flexible packaging system ensures all beers are part of the same family. Original illustrations created in-house combine with custom type treatments to strike a balance of crude and refined, tradition and progression."

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Designed by: Palms

Location: Vancouver, Canada

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