One of the hardest things to eat can be dry toast, but with Crunch Preserves, your toast will never be dry again! Studio Marché designed the bold and modern packaging for this line of spreadable goodness.
“Located in the Margaret River region in Western Australia, Crunch Preserves is an artisan producer of a seemingly endless selection of delicious sauces, chutneys and preserves. Operating for over 20 years, the new owners approached Marché to create a fresh identity that would stand out in a saturated category and reinvigorate their range. The packaging design solution features bold colour-blocking and energetic illustrations that are inspired by the beauty of the premium local ingredients they use in each and every product.”
“Effective wayfinding was an important consideration for this range of over 20 products. Individual colours and illustrations were crafted for each SKU to help consumers make quick and easy purchasing decisions.”
Agency: Studio Marché
Designers: Angela Orcena, Jessica Shipard, Sophie Lauder & Ariana Janjua
Client: Crunch Preserves
Photography: Colin Page
Location: Melbourne, Australia
