Travel Back to the 60s with the Process for Wink Beverages Concept
by Theresa Christine Johnson on 04/12/2017 | 4 Minute Read
A soda concept that Twiggy would definitely approve of. Incorporating bold Pop Art statements, it gives off a fun and carefree vibe—perfect for picnics in the park or an afternoon pick-me-up. We spoke with designers Laura de Miguel and Alejandra Martínez about how the 60s influenced their work and why you shouldn’t shy away from history when creating the designs of today.
Walk us through the design process that you went through for this project.
Laura and Alejandra: This student project is about a redesign of Wink's soda. So, firstly, we studied the brand and its history, so we could know what was the most attractive and inspiring skill that we could take as main concept. So, we inspired on its origin from the 60's. We took the powerful vibes from the swinging London movement, the strong colors, the dynamic patterns used in fashion and graphic design, and also the printing failures that were used to happen in that time.
So, we started sketching different layouts that could work out. As we decided one option, we developed three patterns and a energetic branding that could compete in a linear supermarket, using pop colors which made the highest impact like "WOW, surprise! There's Wink!" As the combination was okay, we translate the formula to other types of packaging. And, finally, we had the best result.
What was one of the biggest goals you set out to achieve with Wink packaging and how did you accomplish it?
Laura and Alejandra: We got so involved in the 60's and learned from that, falling in love with the fashion, photography and cinema. And, the best goal was bringing a new graphic code of a soda, that didn't need any colour reference or the same message, for example, an splash of flavours. So, creating an abstract composition that feet so well on the packaging and giving a strong message as WINK typography, we got the same impact.
Why did you choose pop art as your inspiration, and what do you feel it brings to Wink packaging?
Laura and Alejandra: We are fanatics of old school cinema, and we were inspired of Stanley Kubrick films as A Clockwork Orange, where we discovered all those graphic characteristics which reflect the design revolution of the 60's. Wink is about taking back the sodas to its pure essence and making the graphic shine bright.
What was the most challenging part of this project?
Laura and Alejandra: As industrial designers, it was our first full graphic project, so that made us our day! It became a professional challenge for us, trusting in our judgement and complementing each other.
If you could pick one aspect of the finished design that you like the most or feel especially proud of, what would it be and why?
Laura and Alejandra: We never thought this project could reflect as this much but, as the time passed, we realised Wink belong to us. We feel so proud of our hard work and learning so much, and not letting it go.
Share one lesson that you learned while developing the finished product.
Laura and Alejandra: You don't have to be afraid of your ideas and just play with them as much as you can, taking true references that have made history and taking it to the modernity of our times, because a tendence lasts forever.
PS: And drink so much beer! Hahahaha