Beardwood&Co created the sophisticated new look for Infusium hair care products. The design features unique shaped bottles and modern typography that make these hair products stand out amongst the shelves.
“Hair care brand Infusium’s core consumers are die-hard fans and hair-obsessed. But they’re also realists and need products to help them style their hair for everyday life-on-the-go.”
“Infusium was the originator of the 3-step regimen ‘leave in treatment.’ However, to breathe new life into the salon-inspired brand experience, the Transformative Pro Series, underscore its i-23 Complex (proprietary performance ingredient) and elevate the sophistication and performance feel of the brand overall, Infusium turned to NYC-based branding agency Beardwood&Co to reinvent the brand from top to bottom.”
“Beardwood created a brand voice and designed a new visual identity and logo that lives across advertising, in-store materials and photography, as well as designed a series of iconic, faceted bottle structures inspired by gemstones and the brand color “garnet” to breakthrough at the shelf level. They also created a new responsive web design for a seamless experience across desktop, mobile and tablet.”
Agency: Beardwood&Co
Creative Director: Sarah Williams
Design Director: Loren Clapp
Design Lead: Andrew Tillotson
Design: Michael Tyznik, Samantha Allen
Managing Partner: Ryan Lynch
Strategy: Trey Armstrong
Location: New York, NY
