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The Spectacular Packaging of Henderson's Spectacular Rhubarb Cider

by Natalie Mouradian on 04/04/2017 | 3 Minute Read

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Sand Creative has designed the packaging for the newest cider to join the Henderson's family. The new Spectacular Rhubarb Cider includes beautifully detailed illustrations and a pink metallic finish that adds to the overall sophistication and elegance that the Henderson's line of ciders embodies.

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"A spectacular treat. 

The latest addition to the Henderson's range is the Spectacular Rhubarb cider. The cloudy Rhubarb cider was tried and tested Summer 2016 and was an instant hit with Henderson's cider drinkers. It has been made a permanent fixture in the Henderson's range and is available from Spring 2017."

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"Some suitably spectacular packaging was needed. As Henderson's offers more traditional flavours, the designs are inspired by vintage posters and ornate packaging graphics. For Rhubarb we took inspiration from the stylings of victorian fruit packaging, proudly showing off the main ingredient and illustrating it's provenance. The floral borders decorated with flowers and undergrowth represent the quintessential English garden."

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Agency: Sand CreativeCreative Direction: Sean HarveyKent Cider Company: Mark HendersonIllustration: Alex Machin Location: England

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