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Cherry Republic Gets a New Look

by Natalie Mouradian on 04/03/2017 | 2 Minute Read

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Who doesn't love a chocolate covered cherry? Miller designed the updated packaging and branding for Cherry Republic, a Michigan based food company that specializes in cherry products. 

"We updated Cherry Republic’s brand identity to more prominently feature their iconic “black bear” mascot within the logo shield, as well as an updated wordmark. Working with the client, an artist was commissioned to render the bear especially for this purpose."

"We were also tasked with evaluating and updating packaging assets for their primary product lines so they would be more consistent and reflective of their brand’s heritage. The current packaging retains some of the best details they had in the past—such as the colorful hand-painted illustrations—while reinforcing what the brand stands for."

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Designed By: Miller

Client: Cherry Republic

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