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This Milk Concept Was Actually Inspired by Standard Clothing Sizes

by Theresa Christine Johnson on 03/29/2017 | 3 Minute Read

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Public Group took cues from clothing sizes for this clever concept for skim, 2%, and whole milk. By taking something that is recognizable by many people around the world when associated with one industry and mixing it into a different one entirely gives it a refreshing and smart approach. Clean lines and bold colors help SML Milk to stand out, and embossing encourages the consumer to reach out and hold the carton in their own two hands.

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“Creativity is always around us, we just need to be able to notice it. It’s in the smallest details that makes our life more interesting. Sometimes, just combining two standard things, you can get a completely unique solution. And SML Milk is a good example of quality creativity.”

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“Dairy products differ from each other in fat level. In fact, a very similar division is used in human clothes. We borrowed an idea from human clothes’ sizes—S, M, L sizes. Similar size—less fat percentage.”

“We used the embossing to express this idea better: size of the convex elements also illustrates the fat level of the product. In result, the idea was highly appreciated by professionals in the industry.”

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Designed by: Public Group

Country: Belarus

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