This Milk Concept Was Actually Inspired by Standard Clothing Sizes

by Theresa Christine Johnson on 03/29/2017 | 3 Minute Read

Editorial photograph

Public Group took cues from clothing sizes for this clever concept for skim, 2%, and whole milk. By taking something that is recognizable by many people around the world when associated with one industry and mixing it into a different one entirely gives it a refreshing and smart approach. Clean lines and bold colors help SML Milk to stand out, and embossing encourages the consumer to reach out and hold the carton in their own two hands.

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Designed by: Public Group

Country: Belarus

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