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This is About the Most Perfect Beer to Drink at the Beach

by Theresa Christine Johnson on 03/29/2017 | 2 Minute Read

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Seagulls have a reputation for being pesky while you’re trying to relax on the beach, but we can’t help but find Hoppy Seabird absolutely adorable. Designed by Limegreentangerine, the bottles have a memorable bird icon on the front who also appears on the back of the label with a bit more personality. Each beer variety has its own coordinating color, which combines with the illustrations to give it a playful attitude.

“Beers to squawk about…Debuting at the 2017 Craft Beer Rising Festival held in London’s Brick Lane, Hoppy Seabird is a new range of craft beers from Swansea, Wales-based Gower Brewery.”

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“Launching as an initial range of three bottled lines—an APA, an IPA and a lager—with a fourth, a silky oatmeal stout, to follow shortly—the brief was to tap into the ‘new age’ beer sector with a new brand that doesn’t take itself seriously and whose burst of charm was equal only to its signature aromatic burst of hops. By dovetailing and extending the Gower Brewery’s heart, we helped craft a new proposition.”

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“The new brand takes reverent cues from common elements of the established Gower Brewery badges—combining the seagull ‘centurions’ and the hop iconographic detail to create a new, personable visual identity. Limegreentangerine called it Hoppy Seabird, and it makes nest for a striking illustrative identity.”

“Balancing modern with nostalgic, the packaging leverages a limited colour palette with bold type (set in Intro, a sea-worthily chunky uppercase face). This visual treatment helps the bottles pierce the noise in fridge shelves loaded with more decorated labels.”

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Designed by: Limegreentangerine

Designer: Alex Down

Country: United Kingdom

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