Even if you’re doing work that you enjoy and find really fulfilling, you probably still have a dream project in the back of your mind. Something that would be the ultimate, and not only creatively satisfy you but give you a chance to become a better designer. Something that you’re itching to do, but haven’t had the chance come up quite yet.
Roanne Adams at RoAndCo Studio mentioned, “A dream project, for me, would be to art direct a campaign for a brand at the top of the fashion game—that is already artful, highly curated, and aspirational.” Rafael Prieto, founder of Monterrey, Mexico agency SAVVY Studio, dreams of designing a city. Members of Chase Design Group said projects like an airline or a boutique hotel would be at the top of their list.
