This Concept is a Bright and Cute Take on Energy Drinks

Jakov Jakovljevi? designed the packaging for conceptual energy drink brand "Funny Bunny." The design features bold, bright colors and adorable anime-inspired illustrations of bunnies.

"These designs are for a fictional brand of energy drinks, inspired by bunnies, anime and over-the-top cuteness. The main idea was to challenge the trope of energy drinks for being marketed as super-edgy and tough. Bright colors and cheerful characters accompany a wide variety of flavors. The goal was to make the packaging as sweetly energetic as the drink itself."

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Designed by: Jakov Jakovljevi?

Location: Serbia