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A Christmas Gift that Lets You Decide if You’ve Been Naughty or Nice

by Theresa Christine Johnson on 03/29/2017 | 2 Minute Read

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How have you behaved this year? J. Walter Thompson Toronto designed a clever sauce kit that lets recipients indulge based on if they’ve been good or bad. Relying heavily on bold, confident fonts, the packaging embraces a bit of holiday spirit without any of the traditional Christmas-y elements.

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“This Christmas, we created a gift where clients could choose either the Naughty or the Nice side of the gift. Each choice was accompanied by a message and an artisanal sauce, with hot sauce for naughty and chocolate sauce for the nice ones.”

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Designed by: J. Walter Thompson Toronto

Team: Ryan Spelliscy; Yen Chu, Clare Chow, Nathan Maynard, Brian Quittenton; Susan Goodfellow

Country: Canada

City: Toronto

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