Kirnbauer Winery Cuts Through the Clutter with Simple yet Amazing Wines

by Theresa Christine Johnson on 03/22/2017 | 5 Minute Read

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Now this is a fresh take on wine. Wine label design often falls into either two categories: incredibly traditional or undoubtedly modern. Bureau Rabensteiner designed Kirnbauer Winery to be a refreshing mix of both.

“There is something special about these two young wine makers, their values and their wines. Something we noticed right away: They blend opposites. A vivacious, young Tyrolean lady, a newcomer to the wine industry, falls in love with a visionary wine-maker from Burgenland whose family has been harvesting wine for generations. There’s a fresh wind blowing in the village of Deutschkreutz.”

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“Old values and century-old knowledge meet modern quality demands and a careful, gentle way of processing wine. Opulent, bold wines appear with a light, elegant and modern clarity. Something unique has been born.”

“Authentic. Straightforward. In line with the Zeitgeist. The Kirnbauer marketing materials and packaging are predominantly made from natural premium paper. They stand for authenticity, heritage and working with nature. The minimalistic design and the elegant finish provide a discerning and innovative appearance. A refreshingly new kind of elegance.”

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“Our design complements the bold character of the wines. It makes reference to the ornate, split, baroque labels that have served as a sign of quality for so many years.”

“Wine-making has undergone a transformation. ‘The more, the better’ is no longer relevant. Today, we increasingly pay attention to the ingredients wines do not contain. Higher quality and hygiene standards have produced lighter wines in line with our modern lifestyle. Dusty wine cellars have been replaced by open architecture. This transition is reflected in the Kirnbauer products. And in our labels. We have freed the labels of squiggles, decorations and embellishments. What’s left is a premium wine.”

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Designed by: Bureau Rabensteiner

Client: Christian Kirnbauer

Creative direction: Mike Rabensteiner

Graphic design: Isabella Meischberger

Photography: Mike Rabensteiner

Producer: Carini

Country: Austria

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