Hurly Burly Makes Cabbage Fun

by Natalie Mouradian on 02/22/2017 | 2 Minute Read

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London agency Midday designed the packaging for Hurly Burly, a range of healthy cabbage products. The identity of the brand stands out and demands attention with its bright colors and blocky typography. The packaging also allows for transparency, so the consumer can see exactly what it is they're buying. Overall the design is fun and exciting take on cabbage.

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"The name and bold brand identity represent the turbulent and continually changing process of fermentation. The range of healthy Raw Slaws demand attention through an impactful colour palette, reflecting the strength flavour contained in each jar. We present a traditional product in a modern way, using a perpetual typographic design to represent the never-ending fermenting process. The labels contrast rough texture with gloss branding, while the thick glass structure and a uniquely strong lid seal in this live and unpredictable product."

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Agency: Midday

Creative Partners: Will Gladden & Claudio Vecchio

Location: London

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