An eclectic and eye-catching new brand identity for Higgidy, a British pie and quiche company, has been unveiled by B&B studio. The new identity embraces the handmade aspect of each product and the imperfection that comes with it. The result is a packaging design solution that elevates your average baked treat.
“The creative strategy led on the belief that ‘the best things in life are Higgidy’ – evolving the positioning from product to lifestyle philosophy. The resulting packaging for the brand’s 33 pies, quiches and sausage rolls, is inspired by an eclectic collection of ceramic plates. Illustrators collaborated to create abstract illustrations, inspired by the recipes, which appear cropped.”
“A new round logo, which breaks the name of Higgidy up across two lines, makes a distinctive, memorable and easy to read brand mark. The logo has been artworked to look subtly different each time emphasising the look and feel of Higgidy products.”
