DIELINE AWARD WINNERS REVEALED

This Mulled Wine is a Piece of Hawaii Straight From Germany

by Natalie Mouradian on 02/21/2017 | 3 Minute Read

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Here's a little piece of Hawaii straight from Germany. German agency Higgins Design created the packaging for "Happy Huladays," a Hawaiian-inspired gift for their clients. This bottle of mulled wine is a typical gift exchanged in Germany during the holiday season, but what's atypical about it is the far away land it takes its inspiration from. The cheeky illustrations give this wine a playful vibe, and make you feel like you're a lucky tourist with a special souvenir to take home.

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"Our Christmas mailing project 'Happy Huladays' refers to our agency's name: Higgins Design, inspired by Jonathan Higgins the Brit. He was the sidekick of the Hawaiian based private investigator and womanizer Thomas Magnum. Higgins not only gave his friend his iconic and well- known Ferrari, but the former naval officer and doctor of mathematics also contributed significantly to solving many cases. Like us, he preferred to work in the background. That's exactly what we want to be: a cautious and reliable partner for our clients, taking care of their treasures and helping them achieve glory and fame."

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"The most typical German beverage for the festive season is a mulled wine, called 'Glühwein'. It is a very common Christmas gift amongst Germans. Dedicated to our Hawaiian namesake we put both clichés together to create a pretend Hawaiian Glühwein. We placed the handmade bottle in packaging that looks like an overseas parcel covered in characteristic postal stamps for fake authenticity."

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Agency: Higgins Design

Art Director/Designer: Fabian Hartmann

Illustrators: Fabian Hartmann Karsten Kummer

Location: Hamburg, Germany

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