Who: Vietnamese agency Ki Saigon is behind this special Coca-Cola packaging. Working with one of the most well-known brands in the world, Ki Saigon aimed to create something that would take the work to new heights. By employing their thorough creative ability, they’ve made a Coca-Cola that looks totally different than what has come before it.
What: Special edition Coca-Cola Tet 2017 packaging that celebrates the Lunar New Year in Vietnam.
Ki Saigon: Coca-Cola conducted a thorough understanding on the cultural shifts and beliefs about Tet, even before the briefing of the project. Their input in the design brief was critical, inspiring, and challenging. At an agency level, we studied the symbols, colors and shapes (related to Tet) that have stood the test of time.
