Menstrual cups are not only a wonderful (and affordable) option for women on their period, but they eliminate the waste of pads and tampons. Hanna Petersson developed a concept for Ruby Cup, a menstrual cup that donates one product for every one purchased, helping out girls and women who don’t have access to sanitary products. Naturally, the packaging is also good for the environment, but it also opens like a gift box with a unique pentagonal base. It makes the opening process feel far more special than unwrapping a bulky pad or tampon.
“Ruby Cup is not only a sustainable solution to decrease the waste of hygiene products, but also makes a difference for girls who cannot afford sanitary products, by using the model of ‘Buy One Give One’ and partnering with local distributors. The packaging is 100% recyclable in folded paper.”
“I wanted the packaging to be simple and friendly to the environment whilst having a feeling of luxury when you open it. The pentagon shape of the packaging makes it similar in shape to the logo and when seen from above it is easily recognized as a Ruby Cup.”
“The logo is made in shades of red to symbolize not only a ruby but also a drop of blood, that is in itself as precious as a jewel. That drop of blood shows the gift of life and how women all over the world are connected.”
Designed by: Hanna Petersson
Country: United States
City: San Francisco, CA
