Plein Air a Haarlem uses the beautiful forms of bodies to show you how much sun protection you’re getting in each tube. The concept is Intended for painters who like to work outside in the open air, so designer Stas Neretin created the packaging to look like a tube of paint. A crisp, white background keeps the look clean and allows the SPF power to easily stand out to consumers.
“When working on a plein air, the most important things to take with you are inspiration and good sun protection. The range of sun protection creams with the images of beautiful naked bodies by Cornelis Cornelisz van Haarlem can be both! The shape of the packaging is similar to a tube of paint which fits perfectly into a painter’s case. And the fragments of the paintings are not only for decoration, but also indicate the level of sun protection factor—the lighter skin means the higher level of protection. Images used in the design: The Fall of Man and The Massacre of the Innocents.”
