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These Holiday Crackers Are Too Cute To Crack Open

by Natalie Mouradian on 02/22/2017 | 3 Minute Read

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These holiday crackers are unlike any we've ever seen. Toronto based agency Goods & Services designed these colorful and fun holiday crackers as gifts for their clients. The illustrations are adorable and bring a nice handmade element to the project while also giving each individual cracker its own personality. They're almost too cute to crack open!

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"Every year, Goods & Services agency creates a festive holiday gift for our clients; for 2016, our creative team decided to have some fun with holiday crackers." 

"So we searched the globe to capture the most unusual 'giving' holiday creatures. Each cracker includes a story that is unique to its character. Tío De Nadal, a friendly log found in Spain, is beaten with a stick by children on Christmas eve until it poops out small presents. Yule Cat, a notorious feline native to Iceland, pounces and gobbles up farmhands who haven’t finished their winter’s work. Kallikantzaroi, a southeastern European goblin, creates mayhem during the 12 days of Christmas, by souring milk, terrorizing farm animals and generally being a nasty menace. The final character, Namahage, is a New Year’s ogre who storms into Japanese families’ homes and can only be placated by tasty treats."

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"To complete the experience, we created an online 'click' game app featuring the characters, with an addictive high-score notification and results messages such as, 'you’ve disappointed everybody.'”   The gift components included: · Octagonal box · Four crackers · Four crowns · 12 button prizes—three for each character · Online “click” game app

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Agency & Client: Goods & Services BrandingCreative Direction: Carey George and Sue McCluskey Content: Mike Barber and Dylan Schoenmakers Design: Kristine Planche and Sarah Rafter Production Designer: Derek Moxon App development: Jeff DenhamProject Management: Jess Arnold and Alexandra Montgomery Printing: Flash ReproductionsLocation: Toronto, Canada

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