Pepsi Launches Limited Edition Commemorative Super Bowl LI Can

Published

February 3, 2017

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This year the Pepsico Design & Innovation Center launched a limited-edition Pepsi Zero Sugar Super Bowl LI Halftime Show commemorative can. The can was distributed at a variety of events at this year’s Super Bowl in Houston, TX.

According to Mauro Porcini, SVP & Chief Design Officer at PepsiCo, “The design features aspects of Texas culture, music and football, that commemorate the Pepsi 0 Sugar Super Bowl LI Halftime Show in an unexpected and exciting way.”

The Pepsico Design & Innovation Center partnered with retail agency Theory House and illustrator Matt Stevens to bring the concept to life. What started as a single commemorative can grew into a Houston-wide activation, with designs on billboards, tour buses and recycling bins.

The can features a matte black finish with hand-tooled line art to celebrate the event and deliver a premium commemorative offering.

Credits:

Pepsico Design & Innovation Center
Theory House
Illustrations: Matt Stevens

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.