Luxury pies? Yes please! We’re loving this fun packaging for Eden & Bridge, a range of luxury pies that come in savory flavors like meat or seafood. U.K. agency Fable&Co. designed the packaging to feature detailed illustrations that are a nod to the olden days when consumers would go to their corner bakery for a fresh meat pie. Splashes of color update the look, though, and clearly express that these are pies for the modern world.
“Conceptualising the weird & wonderful world of Eden & Bridge’s premium pie range took us on a journey of distorted imagination. The brief bestowed upon us – to produce a brand identity & apply this to a range of packaging that could capitulate highly effective results within the mainstream UK food retailers.”
“Our quest led us to explore a brand identity with personality & charisma to inspire, intrigue & excite consumers. This brief followed on from the success of the Eden & Bridge – Luxury Range of Pies. However, our challenge now was to rethink the brand positioning by developing a new range of packaging, targeting a far wider consumer audience.”
