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This is One Super Healthy Elixir

by Natalie Mouradian on 03/09/2017 | 3 Minute Read

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Looking for a super healthy pick me up? The Ultimate Elixir has got you covered. Designed by Saana Hellsten, The Ultimate Elixir by Live Ultimate is a synergistic, alkalizing blend of nature’s most complete, nutrient-rich superfoods and supergreens. The vibrant green box reinforces the hyper-healthy aspect of this product while gold foil touches bring a sense of elegance and luxury.

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"The Ultimate Elixir provides a full spectrum of perfect nutrition to help maintain and restore your body’s optimal pH balance, vitality and wellness. The powder is organic, vegan and has nothing artificial in it." 

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"The packaging for this 100% raw, plant-based superfood powder needed to be strong, clean and fresh to express the high quality of its ingredients and the richness of the nutrients. It also had to be distinguishable enough to stand out from miscellaneous competitors. The eye-popping bright and crisp green color combined with the luxurious gold foil really communicates all that and reflects the energized and healthy feeling the powder gives to you." 

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"The Ultimate Elixir had to go together with the skincare line of the Live Ultimate, but also had to have its own identity, so we decided to keep the same typeface and the certain simplicity that is common to the skincare packaging. The graphics are kept simplified and straightforward for an easily digestible message."

"The amber apothecary bottle protects the product from light, keeps the moisture out and communicates the medicinal aspect of the product. We also wanted to use only glass and cardboard to keep the packaging as environmental as possible. " 

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Art Director & Designer: Saana HellstenClient: Live UltimatePhotographer: Annikki ValomieliLocation: Helsinki, Finland

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