Brand Spotlight: Meal Replacement Soylent's Simple, Minimalist Packaging
by Theresa Christine Johnson on 03/07/2017 | 3 Minute Read
Rob Rhinehart thinks that food is a burden. Between the time to go to the grocery store and the actual task of cooking itself—or the healthy and expensive alternative of eating out each meal—he found himself inspired to get to the basis of what food provides us in early 2013. Soylent, the liquid meal replacement that provides you with all the daily nutrition your body requires, was born.
Soylent keeps its look like its products: simple. You won’t see distracting graphics or text, and instead the meal replacement is a refreshing step back from the endless choices you’ll find in the grocery store. In turn, it makes consumers’ lives easier, giving them easy meals to enjoy whenever and wherever without having to worry about what ingredients to buy or even preheating the oven.
The first Soylent product was a bag of powder and oil, which you would then mix together. Eventually they started selling pre-mixed Soylent, then Coffiest (for that morning caffeine), and most recently, Cacao and Nectar. The crisp white background and sans serif font make it look incredibly modern, and splashes of color easily help buyers distinguish each flavor.
We’ve featured Soylent products on The Dieline before because we admire how much they’re creating with the future in mind. Not only do many people struggle to eat well and get the proper nutrition, but nearly 1 billion go to sleep hungry every night. All of that, plus great packaging? We’re game.
This month, we’re learning a bit more about how Soylent got started, from Julio Miles, Soylent's Creative Director who has been there since the beginning. Each week in March, we’ll be diving into how Soylent and Founder Rob Rhinehart took it from an idea to an actual product that has a loyal following (and even a Reddit!), the timeline for such a massive undertaking, and what other entrepreneurs can learn from their experience. Stay tuned for next week’s post on how Soylent got started.