Madécasse is the Best Chocolate You've Never Tasted

by Natalie Mouradian on 03/09/2017 | 3 Minute Read

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Ptarmak designed this earthy and tribal-influenced chocolate bar packaging for Madécasse. The packaging is colorful but retains a thoroughly organic feeling. Take a bite and you will surely be transported to the far away land of Madagascar.

"While 70% of the world's cocoa comes from Africa, less than 1% of chocolate is actually made there. Madécasse is changing that. Their mission is to make incredible chocolate, bean to bar in Madagascar. By harvesting the island's heirloom cocoa, they are able to produce a bold, bright, flavorful chocolate unlike any other on the market." 

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"After hearing their story and sampling the goodness, we were ready to do our part to make a difference, differently. Through positioning to final packaging, we created a brand that captures the revolutionary vision and optimistic outlook of Madécasse and crafted a system that reflects the bright flavors and rare quality of the best chocolate you've never tasted."

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Designed by: Ptarmak

Location: Austin, TX, USA

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