DIELINE AWARD WINNERS REVEALED

This Drink is the Coal Miners Cure All

by Natalie Mouradian on 03/13/2017 | 1 Minute Read

Editorial photograph

Karen Kresge designed the packaging for Boilo, a conceptual drink that claims to be "the coal miner's cure all." The packaging has a rustic, old-timey feel to it that makes it feel like it's an old family recipe being passed down.

"Boilo is the high-octane Yuletide drink that has been served hot in the coal regions of Pennsylvania for over a hundred years. Warm up a shot and sip it slowly. The citrus & spices swirled together with moonshine will warm the cockles of your heart. The box and label are a contemporary take on vintage typography and design."

Editorial photograph

Designed by: Karen Kresge

Location: Allentown, PA USA

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