There's Less Than a Few Days Left to Enter Your Project For The Nielsen Impact Award
by Natalie Mouradian on 03/03/2017 | 1 Minute Read
WE THOUGHT IT WAS HIGH-TIME SOMEONE FORMALLY RECOGNIZED THE POWER OF PACKAGE DESIGN TO DRIVE BUSINESS OUTCOMES.
In conjunction with The Dieline Awards, we’ve created The Nielsen Design Impact Award to do just that. This award identifies the most impactful redesigns over the last two years. And let’s be clear—these aren’t just pretty packs. They’re absolutely crushing it in market, too.
The deadline is March 6th which means there's less than a few days left to enter your project for the Nielsen Impact Award. Get your entries in today!
WHAT’S DIFFERENT ABOUT THE NIELSEN DESIGN IMPACT AWARD?
We don’t have a panel of experts who selects the most beautiful, innovative or sustainable packaging. Our judges are consumers—and the steely, naked truth of in-market performance. Specifically, the Nielsen Design Impact Award combines choice and diagnostic responses from a large number of category consumers with point-of-sale data. (Nielsen’s retail measurement technology captures sales data from virtually every major retail chain.) You can read more about our specific criteria on the FAQs page.
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