The Packaging Pops on these Super Good Healthy Snacks

by Theresa Christine Johnson on 03/02/2017 | 4 Minute Read

Editorial photograph

Snack attack! We love the bright, bold packaging for Leni’s Super Good Food, a line of bars, granola, and other wholesome treats. Make Studio developed the packaging to give a clear visual cue of each product. Plus it gives Leni’s Super Good Food an exciting personality which speaks to the amazing flavors of their snacks.

“Leni’s Bars, Bites and Granola are 100% handmade muesli snacks solely made out of natural ingredients.”

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“At Leni’s it’s all about joy. Joy that starts with the production and lasts throughout the consumption of the muesli snacks. It is what makes Leni’s personal, tangible and what connects the brand with its customers on an emotional level. The logo gets to the heart of this feeling by displaying a playfulness midst the otherwise clear typography. It encapsulates the friendly character of this small manufactory and literally becomes the face of the brand.”

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“The packaging concept is based on clear color- and form codes. Derived from the core elements of the logo, we developed patterns that define the three existing product categories. In combination with the color codes for each flavor, we’ve created a unique product branding system that can be endlessly perpetuated, has a distinct positive character and will always be recognized.”

Editorial photograph

Designed by: Make Studio

Client: Leni's Super Good Food

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