We’re big fans of chocolate here at The Dieline. So naturally we were intrigued by the simply beautiful packaging for the (equally beautiful) chocolate bars, Beau Cacao. We asked Socio Design a few questions about the process for designing such an eye-catching chocolate bar, what inspiration they turned to, and how the chocolate bar design affected the packaging.
Socio Design: Our design process began with a discovery phase, which in this case was a combination of information gathering, workshops, and desk based research. This gave us an insight into founders Bo and Thomas’ philosophy as well as highlighting the pertinent features of the project, growing regions, and processes involved in making chocolate.
During one of our workshops Bo and Thomas shared a number of books on Bornean arts, crafts, and culture. We were instantly captivated by the beautiful patterns found in traditional Bornean textiles and earthenware and wanted to make them a key part of the packaging design. During the concept phase we experimented with a number of Bornean influenced patterns that ranged from the literal to more abstract interpretations. In the end we settled on a simplified geometric pattern that acted as a metaphor for the tradition of Borneo and modernity of London.
