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Chocolate Packaging That Intrigues Curiosity

by Natalie Mouradian on 03/06/2017 | 2 Minute Read

Editorial photograph

Student Svetlana Savenkova designed this concept for the new chocolate brand "Abrikosov and Sons." The brightly colored patterns are a bold approach to chocolate packaging and capture the attention of the audience right away. The patterns are also a nice way to differentiate the various flavors of chocolate from one another. 

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"This is my package design for the new chocolate brand 'Abrikosov and sons'. The brand has been established in 19th century, but it needed a big refreshment of available flavors. For now the brand audience has substantially grown and the product is easily recognizable on store shelves by its original flavors (orange & blueberry, lime & mint, white chocolate & lemon etc.). This chocolate would make a great gift and provides a sense of curiosity."

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Designed by: Svetlana Savenkova

Location: Moscow, Russia

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