This Colorful Sarong Packaging will take You on an Instant Vacation
by Theresa Christine Johnson on 02/27/2017 | 4 Minute Read
Most people reserve sarongs for a beachy getaway, but this packaging concept for Peranakan Hipwrap Sarong will have you wanting one for everyday. Bright colors and elaborate patterns make it an absolute standout, and it honors the history of Southeast Asia. Developed by Zilin Yee, the project intends to tell a story with beautiful, natural elements.
“Baba & Nyonya Heritage Museum located in Melacca, a world heritage UNESCO site is a combination of three terrace lots that were acquired in 1861. Four generations live in the house before it was opened as a museum in 1985.The museum is name derived from the term Baba, an honorific manner of addressing a straits-born gentleman and Nyonya which addresses a Straits-born lady.”
“Its goal is to preserve the house for visitors hoping to honour the Peranakan Spirit and keeping it alive for many generation to come.”
“A mix of Chinese and Malay culture, the stories tell how Chinese migrants settled in Southeast Asia and started their own families with the local Malay. People say, Peranakan is more Chinese than Chinese because they fully preserve the Chinese custom.”
“The objective of this project is to promote that ‘Peranakan Batik Sarong’ which inherits the unique of Baba Nyonya culture as a value collection.”
“Based on the traditional values of Kamcheng, which symbolizes strong bonding and close relationships between Peranakan women, this packaging design entitled the Kamcheng box presents a combination of Batik Sarong to symbolize the relationship of ladies and pass on the legacy of wearing the sarong.”
“The phoenix represents beauty and grace of ladies. The peony bloom symbolizes nobility and value of the ladies. The whole box symbolizes the female beauty and preserves traditional craft.”
Designed by: Zilin Yee
Engaging Talent LLC
Annie International Inc.