The Design For This Juice Was Inspired By Paper Cutouts and Collages

by Natalie Mouradian on 01/23/2018 | 3 Minute Read

Greek agency Beetroot designed this fun and slightly funky packaging for ZOE Pomegranate Juice. The design features bold illustrations that are reminiscent of paper cutouts and collages, making for a striking take on juice packaging.

“Pomegranate juice is the modern elixir of youth. The very essence of vitality and happiness. For the ZOE juices rebranding and packaging redesign we travelled back to our childhood. Where cutting out papers and making collages, brought a vivid new world before our eyes. These cutout forms illustrate the label as a collage of elements mixed together; like these luscious juice blends. ZOE juice’s packaging brings back childhood memories and celebrates the joy of a multicolored life.”