Mother's Brewing Gets a Fresh New Look That Includes Some Humorous Illustrations

by Natalie Mouradian on 01/22/2018 | 4 Minute Read

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Revel Advertising designed the packaging for Mother’s Brewing Company. The design features striking typography paired with humorous illustrations that make these brews stand out.

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"Mother's Brewing Company decided it was time for a fresh look for their year-round and seasonal beers after celebrating their fifth year of brewing beers in Springfield, Missouri. The project consisted of redesigning both their labels and packaging with three primary goals: to develop a cohesive look across all labels and carriers; to elevate the brewery's name and brand in current and emerging markets; and to standout at the point of sale in retail stores. We accomplished all three primary objectives all while staying true to the quirky, fun-loving nature that is the Mother's brand. Utilizing a grid structure and a fairly monochromatic color scheme, we were able to raise the visibility at point of sale, as well as provide a cohesive structure for future designs. Tying the layout together was the incorporation of story-style illustration all centered around a fictional "Mother's" world."

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Designed By: Revel AdvertisingClient: Mother's Brewing CompanyCreative Director: Chris JarrattArt Director and Designer: Amanda DayDesigner: Michael PeacockIllustrator: Kendra MillerLocation: Springfield, Missouri

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