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This Grocery Store Branding and Packaging Aims To Reinforce Freshness

by Natalie Mouradian on 01/16/2018 | 3 Minute Read

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BRID created the packaging for Agrohub, a specialty grocery store that aims to serve its consumers with nothing but the best quality organic products. The rich green hues found throughout the packaging and identity system reinforce the freshness and organic quality of the brand, making for a standout approach.

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“People often tend to forget the importance of healthy eating. From day to day it becomes harder to find grocery stores that sell 100% natural products for reasonable prices. Agrohub is a relatively new grocery store in the city of Tbilisi, Georgia. The owners are outdoing themselves to deliver the best quality, organic food to their customers. They promote the store as the place, where fresh meets healthy. With this message in mind, we want to educate population about the benefits of proper nutrition as a precondition for optimal health.”

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“The mission of the project was to raise awareness about existing 13 vitamins, emphasize their role and importance for optimal health and promote organic food and a healthy lifestyle among the population.

We searched for the detailed information about benefits and functions of all vitamins necessary for a human body. As a result the role of each vitamin was determined. Finally, we created the visual icons of the vitamins relevant to their function and tried to make them clear and memorable for the customers. Finally we received the whole poster consisting of visual images of all 13 vitamins - V 13.”

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Agency: BRIDClient:  AGROHUB Creative Directors:  Ia Darakhvelidze, Nini Frolova Art Director & Graphic Design: Ia Darakhvelidze Copywriter: Toy roy Toidze, Kakha Jajanashvili, Nata Gonzalez Illustration: Ia Darakhvelidze Account Manager: Kakha Jajanashvili 

Special Thanks: Salome Gvelesiani

Location: Tbilisi, Georgia 

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