Get Your Workout On With The Boldly Packaged Evertrain

by Natalie Mouradian on 01/10/2018 | 3 Minute Read

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Maven Design created this standout packaging for Evertrain, an athletic supplement and nutrition brand. The design incorporates a bold color scheme and typography that drives the overall look.

“Evertrain is a sports supplement & nutritional brand that came to us to help define a visual language and out of box experience for their new product line. Our challenge was to design a new packaging label and unboxing experience that stands apart in a category dominated by overly designed graphics and visual confusion.”

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“Since they’re a new brand it was important to create packaging that helped them establish their place in the sports nutrition market. Evertrain has a commitment to a product that has everything you need for a healthy workout and most importantly: nothing you don’t. Building off that strategy, we paired minimal design language with bold typography and energetic colors to not only stand out on shelf, but to help consumers focus on the important information. Tone on tone matte bottles act as a contrast to the holographic and gloss label trend of the space.”

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“Online ordering is quickly taking over shopping experiences. When Evertrain asked us to create an unboxing experience for the new line of products we knew it had to be a box that was undeniably Evertrain—a box that helped familiarize everyday athletes with their brand. We designed a set of three full color boxes which housed custom inserts to accommodate the entire product line. The Evertrain brand mark stretches across the top to create a sense of movement, and each box opens to a customized thank you note, vibrant photos, and motivational messaging.”

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Agency: Maven DesignDesigner: Monica MisiakClient: EvertrainLocation: Atlanta, Georgia, USA

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