This Conceptual Packaging Adds Some Youthful Flair To a Traditional Brand

by Natalie Mouradian on 12/04/2017 | 3 Minute Read

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Student Shuang Wu designed this unique conceptual packaging for Boyajian Olive Oil. The idea behind the concept was to add a youthful touch to an innovative brand.

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“Compared to normal seasoning brands, BOYAJIAN spares no effort to explore more unique and innovative products. It is perfectly suited for younger generations and cooking lovers. This repackaging project aims to show the brand's innovative aspect through visual language and enable the customer to enjoy the whole experience from choosing, to opening to using the product.”

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“The new package changed BOYAJIAN's reserved and more traditional label to this colorful and modern look which goes along well with its style. The open-side design allows the customer to see more of the content of the product. A simple instruction leads the users to open the package from the top. The way it opens gives the customer a sense of opening a present. And as it opens, some further information about the product and a recipe for the customer's use are shown.”

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Designed By: Shuang Wu

School: Rhode Island School of Design

Location: Providence, Rhode Island, USA


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