Calling All Star Wars™ Fans, This Perfume Is For You
by Natalie Mouradian on 12/26/2017 | 3 Minute Read
If you’re a Star Wars™ fan you’re sure to love this perfume packaging. Perfected Designs created this licensed packaging for a special limited edition set of Star Wars™ perfumes and it’s surprisingly elegant.
“From the mind of visionary writer/director George Lucas, Star Wars™ the epic space fantasy introduced the mystical Force into the cultural vocabulary and it continues to grow, its lush universe ever-expanding through film, television, publishing, video games and more. May the Force Be With You… Always!
The Brief. Perfected Designs were challenged to create a packaging solution for a limited edition set of Star Wars™ perfumes. The fragrances are sold as two individual products and a twin set, that would appeal to both the mainstream consumer, passionate collector and nostalgic purchaser, to celebrate and capture the enormous consumer demand for the iconic Star Wars™ franchise.”
“The Solution. Our goal was to create packaging that would make a great keepsake and that wouldn’t look out of place amongst other mainstream Star Wars™ memorabilia.
We designed a tall, slimline perfume bottle for the Light and Dark fragrances – the taller bottles elevate the limited edition theme and have more impact compared to the smaller bottles of the standard range fragrances that we also designed for Star Wars™. The bottle design has a colour to transparent print from top to bottom, with a matching overcap – further amplifying the fragrance names. The bottle print has a large Star Wars™ logo with accompanying fragrance details in a futuristic holographic print.”
“The paper-over-board box packaging system opens from the middle-out – when closed, a magnet secures the packaging from opening unintentionally. Each perfume is housed securely in an internal plinth with additional foam inserts located internally at the top of the box, to keep the bottles in a secure, fixed position.”
“The packaging design uses rich silver foils and a white on black print to make the Star Wars™ branding really stand out. The left and right sides of the packaging have a light and dark Star Wars™ emblem printed in spot uv varnish – subtle enough not to deflect from the Star Wars™ branding, but really eye-catching with light reflections. Other key information including ingredients, regulations and barcode is located on the bottom of the box.”
Designed By: Perfected DesignsCreative Direction & Design: Andrew Shumacker Client: Keepme Fragrances & DisneyLocation: London, UK