M — N Associates designed this simple yet elegant branding and packaging for JUS, a new cold press juice company that has recently opened up shop in Saigon, Vietnam.
“JUS • Juice Up Saigon is a raw, cold-pressed juice company. Founded in Sep 2015 by three people sharing the same love for a healthy life, our journey starts from Saigon, one of the busiest cities in Southeast Asia. Juice Up Saigon offers a simple, delicious way to integrate plant-based health into a busy life because we believe that nutritious and delicious juices could be made practical and ready for everybody.”
“Our mission is researching and finding the right solution both in terms of visual identity as well as art direction to create an unique sustainable cold pressed juice brand in Vietnam. Since cold-pressed juice is a complete new product in Vietnam, JUS • Juice Up Saigon is the pioneer to break the barrier, therefore, the challenge is huge.”
“Bottle design: based on the concept of the equilateral triangle of yoga that connects body — spirit — mind together, we created an unique equilateral triangle bottle shape.
Logo: was designed to be simple as it needs to be with organic curves and unbalanced weight-arms to create the natural visual identity for the brand due to its organic ingredients.”
“JUS • Juice Up Santa is seasonal project that allows us to take JUS to a new dynamic solution across marketing mediums from packaging to social media by developing a series of Christmas icons.
After that, we took the direction into a new level by creating a series of miniature scenes that is mimicking the seasonal theme and iconic characters in order to make every JUS bottle not only a product but having human characteristics as well.”
“The campaign was a success and giving the market a fresh look, especially in Vietnam, when advertising are flooded with ads having celebrities showing things. By then, we marked JUS on the market not depending on any celebrities or any key influencers but to be the star of its own as well as setting up a new lifestyle.”
Designed By: M — N Associates
Photo Credit: Monkey Minh
Stylist: Ben Pham
Location: Ho Chi Minh City, Vietnam
