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This Wine Brand Comes With Some Seriously Quirky Illustrations

by Natalie Mouradian on 12/14/2017 | 2 Minute Read

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MüllerValentini designed the quirky packaging for Selezione Aurea, an Italian brand of wine that is hoping to make it’s mark in Germany. The labels feature fun ink illustrations of a variety of subjects that help bring a sense of playfulness to the overall brand.

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“Selezione Aurea was founded by two art and culture lovers. With the help of talented sommeliers, Selezione Aurea brings a dose of Italian culture to Germany, a key feature being the connection to small-scale regional producers. The appearance is based on ‘La Smorfia,’ a book of traditional Neapolitan dream interpretation. Dreams are associated with figures which are then used in a lottery. Each wine is given its own fanciful image allowing for personal interpretation.”

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Designed By: MüllerValentiniDesigner: Tina Müller, Miriam Valentini Illustrations: Julia Friese Client: Selezione Aurea, Lorenzo Martinelli Photography: Christian HagemannLocation: Berlin, Germany

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