We're Swooning Over This Holiday Packaging From Crabtree & Evelyn
by Natalie Mouradian on 12/11/2017 | 2 Minute Read
“When we were invited back for Christmas 2017, we were given a theme of tradition & ritual to explore, in order to create the concept for Crabtree & Evelyn’s range of Personal Care, Home Fragrance and Fine Foods gifts.”
“Inspired by the exploration and discovery of the natural botanicals that are blended to create the products Crabtree & Evelyn are famed for, we developed a theme of storytelling. The stories of their discovery, the part they play in our festive traditions and the memories that they evoke within our minds are captured in a series of volumes, chronicling Crabtree & Evelyn’s 'Once Upon A Christmas'.”
“Having imagined the concept and a moment for each seasonal fragrance, flavour or collection, we handed our ideas and sketches to the incredible Andrew Davidson and Lucille Clerc, who illustrated each cover and spine beautifully.”
Engaging Talent LLC
Annie International Inc.