The Packaging for Seed to Serum Has Us Looking Through Rose-Colored Classes

If plant-based skincare is what you’re looking for, then Seed to Serum is just for you. Inspired by the healing properties of rose quartz, the packaging—designed by Knoed Creative—features a dreamy color palette and abstract shapes that feel contemporary and delicate.

“Seed to Serum is an online curator of plant-based skincare products. They were looking to start over completely with a modern look that feels unique and approachable. The visual identity was inspired by rose quartz for its color, irregular shapes and healing properties, minerals because our skin needs them and gold leaf you’d find on a traditional apothecary window. The result is an uplifting, modern and fun brand that uses handmade watercolor textures and a mixed use of graphic patterns. Custom mailer boxes were designed along with a premium gift box, crystal-shaped business cards and a newly rethemed website.”

Designed by: Knoed Creative

Designers: Kim Knoll and Kyle Eertmoed, Knoed Creative

Client: Megan Schwarz, Seed to Serum

Photography: Steve and Anne Truppe, Tru Studio

Country: United States

City: Chicago, IL